Liam Casey’s Scale Program Review – SCAM or Legit FB IG Ads Program?

Welcome to Liam Casey’s Scale Program Review!

If you’re a real estate agent scrolling through endless online marketing programs promising to “skyrocket your GCI,” you’ve probably stumbled upon Liam Casey’s Scale Program. It’s supposed to help you dominate your market, work less, and still bring in those sweet six-figure commissions.

But let’s be real for a second: Does it actually deliver results, or is it just another overpriced masterclass with lots of buzzwords and not enough substance?

Let’s break it down (with a sprinkle of humor so you don’t fall asleep before you learn if this program is worth your commission check).

Before I do, if you want to learn how you can create content that is proven to generate more followers, leads and sales organically without paid ads, watch this video here!

Who Is Liam Casey, and Why Should You Care?

Liam Casey is like the Gordon Ramsay of real estate digital marketing—except instead of yelling at people in kitchens, he’s helping agents in Australia and New Zealand cook up juicy Facebook and Instagram ad campaigns.

• 🎯 Founder of Reliable Leads and LMC Growth
• 💰 Claims his clients have spent over $2 million on ads (which could either mean they’re killing it or crying into their marketing budgets)
• 📍 Based in sunny Brisbane, Queensland

With years of experience running real estate ads since 2018, Liam promises to teach agents how to pull in leads without cold-calling every homeowner in a 50-mile radius.

What’s the Big Deal About the Scale Program?

Liam’s Scale Program is a 1-on-1 mentorship designed for real estate agents ready to up their game (and maybe stop relying on their cousin’s “expert” advice on social media marketing).

Here’s what’s inside:

• 🔥 Direct Support: You’ll get actual help from Liam (and not just a pre-recorded webinar that’s older than your iPhone).
• 📊 Custom Marketing Campaigns: Personalized strategies so you’re not just copying whatever template every agent and their dog is using.
• 🤖 AI Features: Because who doesn’t want a robot to help them make money while they sleep?
• 📅 Guaranteed Listings: If you don’t snag at least two listings, they’ll refund your money. (Cue skeptical eyebrow raise.)

This program reminds me of The Paid Ad Academy.

Who Should Actually Sign Up?

Let’s be clear: This program isn’t for your buddy who just got his real estate license yesterday.

Ideal for:

• 🏠 Agents with 12+ months of experience
• 💵 Earning $10K/month or $100K/year (Congrats, you’re doing great!)
• 📈 Willing to invest $1K+ per month in ads (because good marketing isn’t cheap)

Who should avoid it?

• 🤷 Newbies still figuring out what GCI stands for
• 💰 Agents who clutch their wallets at the mention of ad spend
• 😴 Anyone thinking passive income means “do nothing and get paid”

Does Facebook and Instagram Advertising Actually Work for Real Estate Agents?

The short answer: Yes. If done right, FB and IG ads can be a goldmine for real estate leads.

The long answer? You’ll need to:

1. 🔍 Target the right audience (no point advertising to someone 2,000 miles away).
2. 💡 Test multiple ad variations (because what works in Miami probably flops in Montana).
3. 🎯 Track results and tweak ads like your commission check depends on it—because it does.

Success Stories (AKA, People Who Aren’t Paid Actors)

• 💪 Dylan Marley: Former dropshipper turned real estate lead gen wizard—thanks to Liam’s mentorship.
• 🚀 Aaron Perez: From a struggling investor to having an inbox “blowing up” with quality leads.
• 🎓 Nathan Lilley: Electrician-turned-marketing guru, now making $60K/month. (That’s enough to buy a Tesla every two months, FYI.)

What’s the Catch? (You Knew There Was One)

Here’s where your wallet starts sweating:

• 💸 $8,000 one-time payment (or $10,800 if you go the payment plan route)
• 🏆 You also need to spend $1,000/month on ads (because organic reach on Facebook is basically dead)

Pros & Cons of Liam Casey’s Scale Program

✅ Pros:

• 1-on-1 support (no cookie-cutter advice)
• Success stories seem legit
• Guaranteed listings or your money back

❌ Cons:

• Expensive AF
• Requires serious ad spend commitment
• Limited spots available—like an exclusive club, but for ambitious agents

Final Verdict: Should You Drop $8K on This?

If you’re an experienced real estate agent who’s tired of begging friends and family for referrals, Liam Casey’s Scale Program could be the boost you need.

Rating: 4.2/5 ⭐⭐⭐⭐✰

👉 Worth it if:

• You’re already earning solid income and want to scale
• You’re not afraid of spending money to make money
• You need structure and guidance from someone who knows their stuff

👎 Skip it if:

• You’re new to real estate
• You’re not ready to commit to spending $1K+ on ads every month
• You believe in the magical power of free marketing

Number 1 Recommendation

Personally I always recommend mastering ORGANIC Traffic before you get into paid because that way you can prove your concept that it works.

If you want to learn how you create content that is proven to generate more followers, leads and sales in ANY industry, watch this video here that explains it all.

Once you master organic traffic and you are making sales, you can revisit paid traffic.

Follow me on Social media below:

Follow Me On Facebook Here.

Subscribe To My YouTube Channel Here.

Follow Me On Instagram Here.

Follow Me On Twitter Here.

See you at the top,

-Jesse Singh

P.S.  If you are tired of failing ANY business, click here and check this out to take your game to the next level.