Asea is one of those legacy MLMs that refuses to die. They’ve been around since 2009, built an entire empire around “redox signaling molecules,” and somehow convinced armies of reps to drink and promote very expensive saline as a cellular miracle.

So the question for 2025 and 2026 is:

Is Asea finally legit and retail-focused?
Or is it still mostly an autoship recruitment game wrapped around overpriced salt water?

Let’s break it down.

Now before I get into this…

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Who Runs Asea Review?

Asea launched in 2009 out of Utah, founded by Verdis Norton, his son Tyler Norton, and James Pack. Verdis passed away in 2025, but his name still carries weight in Asea lore as the visionary behind the redox movement. Amazon

Back in 2014, the company was run by CEO Chuck Funke. These days he’s been bumped upstairs to Vice Chairman, and the day-to-day helm has been handed to Jarom Webb, who took over as CEO in late 2024 after years as COO and a long history inside the company. aseaglobal.com

So structurally:

Long-running Utah MLM
Deep roots in the direct selling space
Leadership that’s been around the brand for years

On paper, that looks stable.

But leadership stability doesn’t automatically fix the two big issues:

What’s actually in the product.
How the money is really made.

We’ll get there.

Asea Products Offered

The Star of the Show: ASEA Redox

Asea’s flagship is still ASEA Redox Cell Signaling Supplement.

The pitch:

“Cell-signaling, cellular health game-changer, energy, communication, works smarter from the inside out.”

The label reality:

Ingredients: Deionized water + sodium chloride
Translation: filtered water + salt

You are literally 2 seconds away from recreating the base formula at home for pennies.

In 2025, pricing looks roughly like this:

4 Bottles of Redox – about $172.50 retail
8 x 8 oz pouches – about $100 retail

That 8-pack of 8 oz pouches is roughly 1.9 liters. Do the math and you’re in the ballpark of $50+ per liter of salt water, depending on the exact configuration and market. Amazon

Yes, Asea claims this isn’t “just salt water” because of “redox signaling molecules,” but multiple independent scientists and skeptics have pointed out that the explanation is vague at best and pseudoscientific at worst. McGill University

Supplements Lineup

Beyond Redox, Asea now has a whole “wellness” suite:

Asea Mind – brain fog and focus
Asea Mood – stress and emotional balance
Asea Energy – alertness and performance
Asea Radiance – collagen and beauty
Via Omega, Via Source, Via Biome, Via Lifemax – classic MLM-style brain/heart/gut/anti-aging capsules

All priced in that classic MLM “premium” range, where you’re paying:

Not just for the raw ingredients
But for the story attached to them

Personal Care Line

Plus a skin and body line:

Renu28, RedoxGold, cleansers, toners, glow serums, hydrating creams…

All marketed like anti-aging, skin-supporting miracles, just enough science-sounding words to feel smart, not enough specifics to be measured by the average buyer.

The Regulatory Reality

Asea has already had its wings clipped by regulators in at least one major market for over-the-top health claims. In the UK, authorities told them to stop implying their product could treat or prevent disease and to stop using unapproved health claims in their marketing. asa.org.uk

So on the product side, the story is:

High ticket “wellness” line
Core product that is fundamentally salt water with a mystical backstory
Marketing that’s had to be reined in more than once

Asea Compensation Plan

Now the fun part: how people actually get paid.

Asea runs a binary comp plan layered with ranks, pools, and bonuses.

Rank Structure (Simplified)

There are a ton of ranks, but the basic flow is:

Associate – join + 100 PV a month
Director / Director 300 / Director 700 – hit certain weekly group volume
Bronze / Silver / Gold / Platinum Executive – maintain 200 PV + develop teams and hit bigger weekly volume targets
Then it moves into:
- Diamond, Double Diamond, Triple Diamond
- Ambassador tiers
- Presidential tiers

All of them require:

200 PV a month (usually your own product + some customer volume)
Growing downline volume, especially on the weaker binary leg
Building multiple legs with leaders hitting target ranks

How You Make Money

Retail Commissions

Promoters can earn around $25 for every 50 PV in retail autoship volume.

Sounds nice, but the real emphasis is on:
- Promoters buying product
- Promoters staying on autoship
- Promoters recruiting other promoters who… buy product and stay on autoship
Recruitment Commissions

You earn around 20% on the initial orders of people you personally recruit when they buy their enrollment pack.

So right out the gate, there’s a financial incentive to push packs and “getting started right.”
Binary Residuals

Asea uses a binary structure:
- Two teams: left and right
- You get paid a percentage (about 10%) of the weaker leg’s volume every week
- You need at least 300 GV on both sides to trigger that payout
- Volume that’s paid out is flushed; extra volume may carry forward
Matching Bonuses & Pools
- Matching bonus on your team’s binary commissions (details are a bit vague in the public docs)
- Executive Momentum Pool – 2% of company-wide volume shared across Bronze–Platinum ranks
- Diamond Pool – 3% of company-wide volume, shared among Diamond ranks based on team depth

On paper, it’s standard mid–high complexity MLM:
lots of volume requirements, lots of autoship, and the usual “build a big team and stay qualified” game.

Cost to Join Asea Reviews?

To become an Asea promoter, you don’t just pay a small “kit” fee. You’re pushed into enrollment packs:

Around $215 at the low end
Up to around $1,130+ at the high end

And that’s just day one.

Then comes autoship:

Strongly encouraged monthly
Ranges roughly from $40+ up to a few hundred dollars, depending on how aggressive you go with product

So realistically, to “take it seriously,” you’re looking at:

A few hundred up front
Ongoing monthly product spend
Plus whatever else you spend trying to market the stuff

If you’re not careful, you quietly slide into:

“Congratulations, you are now your own best customer.”

PROS and CONS

PROS

✅ Long-running company

Asea has survived for over a decade. That doesn’t make it good, but it means:

It didn’t implode in 6 months
There’s at least some operational stability

✅ Tangible products

You’re not selling vapor. People do:

Drink the Redox
Use the skincare
Take the supplements

There’s at least something physical being delivered.

✅ Clear systems and structure

From binary comp plan to rank charts and bonus pools, the framework is well documented. If you love MLM gamification, the ladder is there.

CONS

❌ $52 per liter salt water problem

You can dress it up with “redox signaling” all you want, but:

The labeled ingredients are water + salt
No credible, independent evidence shows it does what the marketing implies at scale
You’re essentially paying steakhouse prices for instant noodles

❌ Health claim landmines

The company has already been told to back off disease-style claims in at least one major market. That puts every aggressive testimonial and “miracle story” on thin ice.

If regulators keep tightening, distributors are the ones who get burned when claims cross the line.

❌ Autoship-heavy structure

The comp plan:

Rewards people who stay on high autoship
Rewards building a team of people who also stay on autoship
Treats promoter orders as if they’re “just like customers”

That’s exactly the pattern that regulators have repeatedly pinned as pyramid-leaning when retail customer volume isn’t clearly dominant.

❌ Inventory loading risk

The model openly encourages:

“Buy product at wholesale and resell it for retail profit.”

In theory, fine.

In practice, this often turns into:

Garages full of product
People buying more than they can realistically move
“I’ll sell it later” turning into “Okay fine, I’ll just drink it so I don’t feel like I wasted money.”

❌ Opportunity cost

If you’re hustling this hard:

Recruiting, training, doing home meetings or Zooms
Putting hundreds into autoship and packs

You could absolutely be building:

A higher-margin digital offer
A real affiliate marketing business
Or a different business where you’re not trying to convince people to pay luxury prices for salt water

Final Verdict

So… is Asea a scam?

Legally, that’s for regulators and courts.

But from a business and common-sense perspective, here’s my honest take:

The core product is absurdly overpriced salt water with a sciencey story stapled to it.
The compensation plan leans hard on autoship and recruitment, not on obvious, strong retail demand.
The company has already had health claims challenged by regulators, which tells you the marketing tends to stretch beyond what the evidence supports.

Could someone make money with Asea?

Sure.

If you’re charismatic, can recruit like crazy, and you’re okay with selling people on $50+ per liter “redox water” and a stack of supplements in a market overflowing with cheaper, more transparent options… you might do okay.

But if you’re asking me, as a marketer who’s seen every flavor of hype, health pixie dust, and compensation-plan gymnastics:

Asea looks far more like an autoship-driven salt water cult than a compelling 2025 business opportunity.

If you want to actually build long-term income, there are better roads:

Offers with real, measurable value
Products or programs where the math makes sense
And models where you don’t have to defend $52-per-liter glorified saline every time someone reads the label

If you’re considering Asea:

Ask your potential upline for real retail numbers (not just “I drink it and feel amazing”).
Compare the ingredients and pricing to non-MLM products in the same category.
Decide if you’d proudly sell this without a comp plan attached.

If the answer to #3 is “no”…
that’s your sign.