Brilliant Movement Review: Scam or Legit Ray Higdon MLM?
- MLM Reviews
- June 9, 2025
Welcome to my Brilliant Movement Review!
If you’ve ever wondered what happens when MLM meets mid-life spiritual rebranding, meet Brilliant Movement—Ray Higdon’s latest attempt to mix God with a compensation plan.
Let’s be clear: this review isn’t about attacking religion. But when scripture becomes sales copy and divine callings start looking like a monetization strategy, it’s time to put the holy oil down and shine a light on what’s really going on.
Brilliant Movement isn’t just a faith-based app. It’s an MLM opportunity cloaked in spiritual marketing, repackaging the gospel with a 25% commission on level one. And the messiah behind this move? MLM veteran turned spiritual entrepreneur, Ray Higdon.
Let’s break this down.
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Who Runs Brilliant Movement Review?
The official face of Brilliant Movement is Graham Cooke, a well-known author and religious speaker. But the true driving force behind the MLM shift? That would be Ray Higdon, who claims to be a co-owner.
If that wasn’t murky enough, Dionne Van Zyl is also rumored to be in the ownership mix—but isn’t transparently listed anywhere. Classic MLM smoke and mirrors.
So what we have is:
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Graham Cooke: the spiritual frontman
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Ray Higdon: the MLM marketer with a Jesus filter
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Possibly Dionne Van Zyl: behind the scenes
Ray Higdon is no stranger to controversy. He rose to MLM fame in Numis Network, later joining WorldVentures, which collapsed in 2020 after multiple fraud warnings. Post-collapse, Ray pivoted to coaching via Higdon Group.
Then in 2022, Higdon claims he “gave his life to Christ,” which marked the beginning of his new religious branding journey. Now, he’s co-pitching Brilliant Movement as a holy MLM hybrid
Brilliant Movement Products Offered
Brilliant Movement sells a faith-based subscription app called BrilliantPlus.
For $47/month or $397/year, subscribers get access to:
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500+ works from Graham Cooke
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Online gatherings
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Live events (organized by Higdon Group)
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12-week small group “studies” held twice a year
Not bad—if you’re in it for the content. But the twist? That $10/year affiliate fee tacks on a monetized referral engine.
Brilliant Movement Compensation Plan
Brilliant Movement runs on a unilevel MLM structure, paying commissions up to seven levels deep:
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Level 1 – 25% (retail and personally recruited)
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Level 2 – 10%
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Level 3 – 5%
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Levels 4–5 – 3%
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Levels 6–7 – 2%
To become a promoter, you pay a $10 annual affiliate fee. No retail customer requirements. No mandatory purchase of the app. But let’s be honest—Ray himself said:
“If you’re not going through the content, you’re not going to be able to promote this.”
Translation: Most affiliates are customers. That’s problematic from a legal standpoint. If the majority of commissions come from other affiliates subscribing, regulators start raising eyebrows.
Cost to Join Brilliant Movement Reviews?
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Affiliate Fee: $10/year
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BrilliantPlus App Subscription: $47/month or $397/year
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Optional Events and Extras: Not publicly disclosed
Five-day trial access is available for the app, which is a nice gesture—but doesn’t change the structure behind the business model.
PROS and CONS
PROS:
✅ Clean app design with extensive Graham Cooke content
✅ Five-day trial available
✅ Simple commission structure
CONS:
❌ Blurred lines between faith and financial gain
❌ Undisclosed ownership and control
❌ Overwhelming reliance on affiliate subscribers vs. retail customers
❌ Pyramid scheme red flags (especially without retail sales data)
❌ Ray Higdon’s marketing spins divine calling into a sales funnel
Final Verdict
Brilliant Movement is less of a holy mission and more of a spiritual spin on classic MLM mechanics.
While there’s nothing wrong with selling faith-based content, slapping a compensation plan on it and telling people that “God told me to do this” takes it to another level of manipulation.
Ray Higdon appears sincere—but sincerity doesn’t change the math. When 90% of your members are also promoters, and your pitch includes “heaven’s favor” and anti-poverty scripture, you’re using religion as a psychological lever.
That’s why this whole thing stinks like a televangelist’s infomercial—except now it’s packaged as an app and an income opportunity.
Let’s be real: MLMs already have a sketchy reputation. Adding divine inspiration to the business pitch doesn’t cleanse it—it complicates it.
Just for the record, Jesus Christ is my LORD and SAVIOUR and I am PRO Jesus because he is the ALPHA and OMEGA.
Bottom line? If you’re truly looking to grow spiritually, maybe do it without signing a 7-level downline contract.
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