If you’ve been in the MLM industry long enough, the name Mark McCool might ring a bell—and not necessarily in a good way. McCool has a history of launching companies that start strong, face challenges, and ultimately collapse.

The latest iteration of his business ventures is Swych, a nutritional supplement MLM that launched in 2019. On the surface, Swych claims to offer cutting-edge health products with unique absorption technology. But if you dig deeper, it becomes clear that Swych is essentially a reboot of McCool’s failed LiveSmart 360—with a few tweaks to the compensation plan and product lineup.

🚨 What does this mean for potential investors? Is Swych a legitimate business opportunity, or is it just another network marketing cash grab that will fizzle out like its predecessors?

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Alright back to the review!

Who is Behind Swych? (Mark McCool’s MLM History)

One of the first red flags with Swych is the company’s leadership history.

Mark and Jeanine McCool: The Faces Behind Swych

📌 Swych is headed by Mark McCool and his wife Jeanine McCool.

Mark McCool first gained attention in the MLM industry through LiveSmart 360, a network marketing company that focused on health supplements.

🚨 LiveSmart 360 launched in 2010 but faced significant challenges within a year. While the company managed to hold on until 2015, it eventually collapsed, with remaining assets believed to have been sold off to Shaklee.

📌 Before LiveSmart 360, McCool was also behind Cyberwize, another MLM that operated in the early 2000s. When Cyberwize began declining in 2008, McCool rebranded and launched LiveSmart 360 in 2010.

Legal Trouble with LaCore Enterprises

Another notable red flag is Swych’s legal history with LaCore Enterprises, an MLM incubator company based in Texas.

📌 LaCore Enterprises filed two lawsuits against McCool and Swych in 2022 in Collin County, Texas. These lawsuits appear to be related to financial disputes, though the details are not publicly accessible.

📌 In 2024, a final judgment was awarded to LaCore Enterprises, suggesting that McCool and Swych lost the case.

While the lawsuits have been settled, they raise questions about McCool’s business dealings and his credibility as an MLM leader.

🚨 Key Takeaway: Mark McCool has a history of MLM failures, legal disputes, and companies that eventually collapse.

Swych’s Product Line: A Recycled Supplement Brand

Swych markets a range of health and wellness supplements, many of which are recycled from McCool’s past MLM ventures.

The “Swych Stryps” Product Line

📌 Swych’s flagship products are called “Swych Stryps”, which are oral dissolvable strips infused with nutrients.

The main selling point of these strips is their “ZorbMax” technology, which McCool originally introduced in LiveSmart 360.

🚨 ZorbMax was marketed as a “nano absorption” breakthrough in LiveSmart 360, but it failed to gain traction. Now, Swych is using the same branding to repackage the same concept.

The company offers six different Swych Stryps:

Heart Stryp – CoQ10 antioxidant supplement
Slym Stryp – Metabolism booster
UTI Relief Stryp – Herbal cranberry blend for urinary health
Energy Stryp – B12 and caffeine supplement
Immune Stryp – Immune support formula
Sleep Stryp – Melatonin-based sleep aid

These products retail for $19.95 for a ten-pack or $49.99 for a thirty-pack.

Other Swych Products

In addition to the Stryps, Swych also sells:

Collagen supplements
Electrolyte powders
Nano vitamin sprays
Energy chews
Detox formulas
A travel club membership ($299.99 per year)

🚨 Key Concern: Swych’s products have limited differentiation—they are recycled from McCool’s past companies, and similar formulas are widely available from mainstream retailers at lower prices.

Swych’s MLM Compensation Plan: Recruitment-Driven Earnings

One of the biggest concerns with Swych is its heavy focus on recruitment-based earnings.

Affiliate Ranks and Requirements

📌 Swych has 35 affiliate ranks, making it one of the most rank-heavy MLMs in the industry.

📌 Higher ranks require heavy recruitment quotas, forcing members to continuously recruit new affiliates to maintain rank qualifications.

🚨 Key Concern: The majority of Swych affiliates earn through recruitment commissions, not actual product sales.

How Affiliates Make Money

📌 Swych offers multiple commission structures:
✔️ Retail Commissions – Affiliates can earn 20%-30% commission on customer sales.
✔️ Recruitment Commissions – Affiliates earn $15-$150 per new recruit, depending on the affiliate’s package.
✔️ Residual Commissions – Paid based on team recruitment volume.
✔️ Matching Bonuses – Additional commissions based on downline earnings.

🚨 Key Concern: Swych’s biggest bonuses and commissions are tied to recruiting new affiliates, making it a potential pyramid scheme.

Swych’s Potential Pyramid Scheme Issues

The FTC has strict guidelines about MLM companies needing to generate at least 50% of revenue from retail product sales rather than affiliate recruitment.

🚨 Swych does NOT enforce a retail customer requirement until affiliates reach Bronze 1 Star (which requires 5000 Group Volume).

📌 This means that lower-level affiliates can operate Swych as a pure recruitment-based pyramid scheme.

🚨 Another Issue: Pay-to-Play System

Swych offers different starter packs, ranging from $99 to $1,199.

📌 Two of Swych’s biggest bonus programs (Leader Bonus and Star Bonus) are locked behind the most expensive membership.

🚨 Key Concern: Tying earning potential to how much an affiliate spends on membership is a pay-to-play scheme, which raises regulatory concerns.

Final Verdict: Is Swych a Good Opportunity?

Pros:
✅ Legitimate Products: Unlike outright scams, Swych at least offers physical products that can be sold.
✅ Potential Retail Sales Income: Affiliates can earn retail commissions if they focus on selling products instead of recruiting.

Cons:
❌ Same Leadership as Failed MLMs: Mark McCool has a track record of MLM failures and legal disputes.
❌ Recycled Product Line: Swych’s main product (ZorbMax) was already a failed brand in LiveSmart 360.
❌ Heavy Focus on Recruitment: The compensation plan is built around recruiting new affiliates, not selling to retail customers.
❌ Possible FTC Compliance Issues: Swych allows affiliates to operate as a recruitment-based pyramid scheme at lower ranks.
❌ Pay-to-Play Model: The best commissions are locked behind expensive membership packs.

🚨 Final Warning: Swych looks like another short-lived MLM that heavily relies on recruitment. McCool’s history suggests this company will follow the same pattern as his past failures.

📢 Final Advice: If you’re considering Swych, approach with extreme caution. There are better and more stable business opportunities out there.

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