Jesse Singh January 21, 2023

Alex Becker Review: Marketing Genius or Another Bro With a Funnel?

Influencer Reviews
May 17, 2025

Ah, Alex Becker.

Table of Contents hide

1 Who Is Alex Becker?

2 What Does Alex Becker Sell?

2.1 1. Hyros (Ad Tracking Platform)

2.2 2. Market Hero (Retired SaaS)

2.3 3. Courses & Content

3 Alex Becker Reviews: What Are People Saying?

3.1 ✅ The Fanboys:

3.2 ❌ The Skeptics:

4 Alex Becker Scam? Here’s the Truth

5 Final Verdict: Should You Trust Alex Becker?

6 Prefer a Simpler, More Beginner-Friendly System?

The guy who built a business empire from SEO, scaled software companies to millions, nuked his social media for “focus,” and then came back posting shirtless crypto rants in front of a samurai sword.

If you’re in the online business world, you’ve probably come across his ads, his YouTube channel, or his software tools. And maybe you’re wondering:

Is Alex Becker the real deal, or just another slick marketer selling magic beans in a Tesla?

Let’s break it down—without the fluff, fake screenshots, or affiliate hype.

Who Is Alex Becker?

Alex Becker is an entrepreneur, YouTuber, and founder of multiple 7- and 8-figure companies, most notably:

Source Wave (OG SEO agency)
Market Hero (email + sales funnel SaaS)
Hyros (high-end ad tracking software for serious media buyers)

He built his personal brand on no-BS business advice, heavy sarcasm, minimal sleep, and a deep hatred for fluff.

At his peak, he was making YouTube videos on how to get rich while sipping green juice and casually dropping, “Don’t be poor.”

So yeah—subtle, he’s not.

What Does Alex Becker Sell?

Let’s talk products and services. Because despite the memes and edgy Twitter takes, the guy does actually build things.

1. Hyros (Ad Tracking Platform)

Hyros is Becker’s crown jewel.
It’s an AI-powered tool designed to track customer journeys across multiple touchpoints—something that traditional tools (like Google Analytics or Facebook Ads) struggle with.

It’s used by:

High-ticket coaches
Ecommerce brands
Big spenders who need accurate attribution

Price: Premium (like, “book a call” premium). You’ll pay for it, but if you run serious ad spend, it could be worth it.

2. Market Hero (Retired SaaS)

This was Becker’s first major SaaS platform.
It focused on email marketing + funnel metrics before being sunsetted and merged into Hyros.

It was decent for its time, though not revolutionary.

3. Courses & Content

He used to sell courses on:

Dropshipping
SEO
Facebook Ads
Shopify stores

Some were loved. Others… not so much. These days, he mostly gives away business advice through YouTube and leans hard into crypto content and AI investing.

Alex Becker Reviews: What Are People Saying?

You’ll find two types of reviews on Alex Becker:

✅ The Fanboys:

“His YouTube channel taught me more than any $2K course.”
“Hyros helped me scale my ad campaigns profitably.”
“He’s blunt, but he’s right.”

❌ The Skeptics:

“His old dropshipping content overpromised results.”
“Hyros is overpriced unless you’re already doing big numbers.”
“He disappeared from social media for a year and came back weirder.”

And then you have crypto Twitter saying things like:

“Becker just yells about AI coins and makes millions while looking like he hasn’t slept in 3 days.”

Fair.

Alex Becker Scam? Here’s the Truth

Let’s address the clickbait keyword:
Is Alex Becker a scam?

Short answer: No.

His companies are real.
His tools are legit.
He actually knows marketing (better than 99% of people on YouTube).

But—if you’re expecting Becker to hand you a business in a box, or if you bought into the “get rich with dropshipping in 30 days” dream from his old videos… yeah, you’re gonna be disappointed.

Becker sells opportunity, but you still need execution.

Final Verdict: Should You Trust Alex Becker?

Here’s the no-BS breakdown:

✅ Use Hyros if you’re already spending thousands per month on ads and need better attribution.
✅ Watch his YouTube channel if you want business, productivity, and mindset content that doesn’t waste your time.
✅ Ignore the edginess—he leans into a character, but there’s value under the bravado.

❌ Don’t expect hand-holding.
❌ Don’t expect a refund if your Shopify store flops.
❌ And definitely don’t expect him to sugarcoat anything.