Optavia Review (2023 Update) – Legit MLM Or Huge Scam?

Optavia Review (2023 Update) – Legit MLM Or Huge Scam?

Welcome to my Optavia review!

There has been some buzz about this network marketing company so I decided to take a closer look.

Chances are someone approached you about their products or their business opportunity and now you landed here to make sure it’s legit.

The good news is I am going to walk you through everything I know about the company so you can make the right decision to join or not.

Just remember to PAY close attention and read this to the end…

What Is Optavia Review in 2023?

Optavia review

So, have you heard of Optavia MLM? It’s basically a weight loss program that uses the Multi-Level Marketing biz model to sell their meal replacement products through a ton of Independent Health Coaches.

It’s just like a bunch of other online money-making programs where you either sell the products or try to get other people to join the program and sell the products too.

But here’s the thing, there are so many people involved in this program, it’s like a never-ending competition to see who can sell more.

And let me tell you, with so many people trying to sell the same product, it’s a real challenge to become a successful “6 figure network marketer”. But hey, who needs money anyway, right?

If you want a successful business or need help building your network marketing business where you have no competition, then you need to check out this method.

Alright folks, let’s not get all “doom and gloom” here. Optavia MLM does have some pretty handy info that can help you make some serious dough.

Unfortunately, the MLM industry has had a rough time in the past and still has some trouble shaking it off.

But don’t worry, at the end of this review, we’ll break down some of the most frequently asked questions about Optavia MLM and network marketing in general.

You know, just in case you’re curious and want to learn more about making that cash money.

Optavia History Review

Before we dive into the Optavia thing, let me just tell you that this company actually has a few different people behind it.

Believe it or not, it’s actually a subsidiary of Medifast.

Medifast was started back in 1980 by a doctor named William Vitale, who wanted to create a weight loss company that would make a difference.

Willam Vitale

Fast forward to 2016/2017, the “Take Shape For Life” program got a makeover and was renamed as Optavia.

And who’s behind this new and improved program, you ask? Well, it was founded by Dr. Wayne Anderson and Bradley Macdonald in 2016. So, there you have it!


  • 1980: William Vitale founded medifast (the parent company)
  • 1995: HealthRite changed it’s name from Vitamin Specialties Corp
  • 2002: Optavia current owners and found “Take Shape For Life” under medifast
  • 2010: Medifast is voted #1 on Forbes list of best small companies
  • 2017: Optavia becomes the new name of the Take Shape For Life subsidiary.
  • 2017: Optavia relocates to Baltimore Maryland
  • 2018: Optavia goes public with a market capitalization of $1.8 Billion.

What Are Optavia Products?

Optavia products

Alright, let’s talk about Optavia products.

They’ve got the goods for all you weight loss warriors out there.

And if you’re feeling adventurous, you can join their weight loss program and get the inside scoop from one of their health coaches.

It’s like having a personal trainer, but without the sweat and grunts.

The whole point of Optavia’s products is to help you form some healthy habits and reach your dream weight.

And the best part? You can even become a coach yourself.

All you gotta do is buy their “health coach business kit” and BOOM, you’re a smoothie-selling machine.

It’s like a lemonade stand, but for adults and with less sugar.

Is Optima A Network Marketing Company?

Yeah, Optavia’s got products, no doubt about that. But how they sell it? Well, they use the classic network marketing or MLM business model.

They call their sales team “health coaches”, but let’s be real here, it’s just a fancy name for distributor. They’re still selling the products, just with a cooler title.

Cost To Join Optavia Reviews?

To get involved with Optavia, you gotta drop a $199 onboarding fee that is one time.

Once you do that, then you have to buy a “health coach business kit” which has products to kick start your sales.

The Optavia Compensation Plan

Optavia scam

Okay, so here’s the deal with Optavia. You gotta sell as a “distributor”. Basically, that means your customers will give you cash for the products.

Your job is to get people to sign up for the products, which are sold on a subscription basis.

And once they’re in, you run the whole show. But since you make money from sales, not an hourly wage, your potential customers need to be serious about learning about Optavia’s products.

So, working for Optavia doesn’t change the fact that network marketing can be a lot of work.

You need space to store product inventory, set up automatic shipments, handle transactions, and take care of payment processing.

Here’s how you can earn money from the company:

Make Money From Optavia Product Sales

So, it seems like Optavia is trying to be different from other MLMs by focusing on health and wellness. Their “health coaches” serve as middlemen, referring customers to the right products for them.

While this may sound great, it can actually limit your earning potential since the more people in the supply chain, the lower the profit margins for those lower down.

At first glance, Optavia’s income structure looks promising with distributors receiving 15% of sales, but keep in mind, you’re only getting a cut of Optavia’s profit.

You won’t earn a cent unless you sell products to others.

Unfortunately, the numbers don’t paint a rosy picture. With an average commission of 15%, only 8.16% of Optavia sellers made over $100 in the last year. An overwhelming 21% didn’t earn anything and only less than 1% of health coaches made more than $100,000.

So, with stats like these, you might want to think twice before jumping on the Optavia bandwagon.

Make Money Recruiting A Team

The team-building strategy in Optavia starts with a small percentage of revenue from each salesperson you recruit. However, this percentage is nowhere near the 15% you’d receive from selling the products yourself. This small cut of revenue still depends on the earnings of your recruits.

The next stage is known as “Leveraged Revenue Sharing,” where you can earn from up to six levels within your marketing team. Optavia follows a typical unilevel team structure, but the percentages are subject to change based on the volume of sales.

Advancing in the business requires recruiting a lot of people, which can be challenging since selling health and wellness products is a difficult task. To succeed with this MLM, you need to become a recruiting machine. You must constantly recruit and motivate others to do the same, creating a never-ending cycle.

Optavia MLM Review – What Costumers Are Saying?

Some folks wonder “is Optavia a pyramid scheme” Well, nope, they’re actually a multi-level marketing company. But, if you look at reviews on the Better Business Bureau, they don’t seem to have the best rep among the public.

Optavia BBB Customer Reviews

“If there was a way to give negative stars I would give all available this company is a true fraud they take money from your account with out permission or us having placed an order and then hold the money for ten to twenty days. Buyer be ware this is a total fraud!!!”

“I’ve tried Optavia off and on for several years. While the program did garnish results, it is expensive to remain consistent on and does not really prepare you to eventually stop the program. Essentially it commits you to using their program for life which is ridiculous! However, the reason I am really driven to leave this review is that I placed an order about a month ago only to realize I once again was going to have to wait several weeks to receive it. The constant delays meant that I would either have to place huge orders upwards of $500 to have a sufficient supply of food, or I needed to try something more feasible. Needless to say I decided to cancel my order which I figured would be easy enough since they had not charged my account yet, nor had my package been shipped. WRONG!! I called customer service and I was fed some excuse that made completely NO SENSE as to why they could not cancel the order. A few days later, surprise surprise, they shipped my package and charged my account. Once I received it I sent it back (I paid for shipping cost) to only have another week ago by without them issuing a refund. When I called customer service again the representative just talked in circles that made no sense as to why they had not confirmed the receipt of my returned goods (USPS tracking showed it was delivered on July 8th) and opened a ticket to look into it. At this rate I’ll be lucky to receive my money back by August. Absolutely a scam of a company!!”

Optavia is a joke. $438 for 117 snack bars, 18 protein shakes, 2 identical books and 1 worthless book. The nutrition of the health bars are worse than a candy bar. ***** Bar offer better dietary nutrition. Their snack bar are high in carbs and sodium. The protein shakes are a joke, even higher in sodium and carbs. If you want to lose weight buy your own snack bars and protein drink. When you return the entire contents, all still sealed, plus the worthless books, that “full refund” is more like 30%. There is a reason why they are so secretive.

I began this program several months ago and am very happy in general however, I am having a great deal of difficulty with their delivery time and transparency regarding when items will be shipped. I was originally told that delivery is approximately 4-7 days but was later told that they are experiencing delays due to their amazing growth. My first order came after 16 days. My most recent order was made on May 6th and here we are 3 weeks later and I have still not received my order. I have been consistently been told that the company has gone international and is not able to keep up with their orders. This business is going to implode if they keep telling this to people. Last week they told me my order would be delivered by today, and yet here we are with no food. They keep telling me they will send me some free food-THAT IS NOT WHAT I WANT. I WANT WHAT I ORDERED. If I ran my business the way they are, I would be out of business. If you cant keep up with your demand, maybe you should have not gone international. This will be my last order with this company which is sad because it worked well. I will definitely tell others to stay away.

As you can see…it was hard to find positive feedback in these reviews.

Is Optavia A Scam?

So, let’s talk about Optavia. Is it a scam? Well, not exactly.

While you can certainly make money as a part of this program, it’s not as simple as the company makes it seem. There’s a lot of hard work that goes into it before you even start seeing any return on your investment. And even then, there’s no guarantee that you’ll be successful.

But let’s be real, what business is easy and guarantees success, right?

The thing is, when it comes to the actual commissions you earn, they can be a bit underwhelming. Sure, working hard now to see the benefits later is a great concept. But if you’re putting in all that effort and only getting a $50 commission in return, it’s just not worth it.

So, while Optavia is not a scam, it’s not exactly a get-rich-quick scheme either. If you’re considering joining, just make sure you weigh the pros and cons and understand what you’re getting into.

What if, instead, you could do the same 3 months of work (in your spare time) and potentially make $1000’s of dollars every single month?

What if you could scale that?

Well, that’s the power of Digital Real Estate.

Not only that, you can leverage those skills to build a MLM like no one else and be at the top much faster.


An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

Take a look at some of the results:

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 

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See you at the top,

Beyond Slim

-Jesse Singh

P.S.  If you are tired of failing ANY business, click here and check this out to take your game to the next level.

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